BRAND DIFFERENTIATORS
What puts Blazy Susan above all others - here’s how we’re different from our industry competitors.
Brand Hype / Presence in Pop Culture
Blazy Susan has established itself as a major lifestyle brand that goes beyond our iconic pink papers with somewhere close to 250k following on social channels and countless celebrity endorsements and shoutouts. We’ve sent out custom trays to the likes of Drake, Justin Bieber, Migos, Post Malone, Wiz Khalifa, The Weeknd, and Rick Ross, and that’s just the tip of the iceberg.
We’ve also worked for or collaborated with groups like Griselda, Barstool Sports, Drink Champs, and Grey Goose. In 2021, we built a custom Dab Bar for Bella Thorne. In 2022, we finalized a partnership with Cynthia Bailey of the Real Housewives of Atlanta. We’ve supplied artist rooms at huge music festivals like Rolling Loud, Dreamville Fest, Summer Jam Denver, and Lost Lands, as well as a plethora of artist room setups at our local Red Rocks.
On top of all that, our products have been featured on media outlets such as CNN, The Jimmy Kimmel Show, Weedmaps, High Times, CBS, Yahoo Finance, Emerald, and Leaf Life. Needless to say, Blazy Susan has a level of clout that should not be underestimated! Our brand's attraction in pop culture is one of the best assets we have.
Blazy Builds
Blazy Builds started out as Blazy Susan’s production department and was primarily in charge of manufacturing our famous hand made wooden spinning trays. After building a crew of skilled designers and builders, they’ve now expanded into a business of their own, building customized projects revolving around shelving, displays, lighting, and general carpentry for all kinds of events and shops.
The Blazy Builds crew is now teaming up with the most creative brands in cannabis and beyond to create projects that are exciting and one of a kind. Blazy Builds can help you connect with your customers using eye-catching custom displays that fit your space and brand. For more information on Blazy Builds, check out our articles on Blazy Builds and Store Build-Outs.
Unilateral Pricing Policy
Here at Blazy Susan, one of our top priorities is ensuring that our brand maintains its status as a premium, high quality brand with premium, high quality products. In order to do this, we’ve implemented a Unilateral Pricing Policy.
In simplest terms, this policy dictates the minimum price distributors can offer their retailers for all products. For the purposes of this policy, a retailer is any store (brick and mortar or ecommerce) that sells to an end customer.
The purpose of our Unilateral Pricing Policy is to set the price floor high enough to encourage you to provide a higher level of service and push the brand, encouraging interbrand competition. This allows each distributor in the Blazy network, regardless of scale, to be able to compete while maintaining our premium reputation. Customers will look for the best service and shipping prices instead of going to the cheapest online reseller, preventing “free-loading” and allowing Blazy to thrive in your retail network!
To learn more about the UPP or to see minimum prices for Blazy Susan products, check out the Unilateral Pricing Policy.
Focus on Giving Back
Blazy Susan originally came out with pink papers to raise awareness and funds for breast cancer research as a tribute to our Founder and CEO’s mother, who at the time was battling breast cancer. During that time we worked with charities like The Lynn Sage Foundation and Keep a Breast, and while the papers obviously blew up from there and became a staple in the Blazy Susan product line, we haven't strayed far from our original philosophy which is why giving back is such an important part of the Blazy Susan brand.
Another main focus in this area is cannabis justice and social equity programs. We acknowledge that the industry we’re a part of hasn’t always had the privilege and freedom it does now and that people are still in jail for cannabis related crimes. Through working with groups like The Last Prisoner Project, our goal is to one day see an end to the discriminatory and unjust cannabis criminalization laws and change the stigma surrounding the cannabis industry.
Blazy also strives to be sustainably conscious through our material sourcing and donation programs. In April of 2021, we partnered with One Tree Planted to plant a tree for every ecommerce sale made during the month of April, which concluded with a day of tree planting in our local Denver community.
For Pride Month 2022, we pledged a portion of all sales in June to various foundations fighting for LGBTQ+ rights like The Human Right Campaign, Trans Lifeline, Denver Element, and The Center on Colfax.
Lastly, in anticipation of the launch of our new Purple Papers and Cones line this September, we have decided to focus on mental health awareness and suicide prevention as Sepember is suicide prevention month. So, we will be donating a percentage of sales to The Trevor Project, an organization that focuses on suicide prevention in LGBTQ+ youth.
As you can tell, giving back is a huge part of who we are and will continue to be. If you have an issue you think we should shed light on, we are always taking suggestions.
Best in Industry Marketing Assistance
Another thing that makes Blazy Susan special is our focus on providing marketing support in any way we can. Although your customers will obviously not have a direct account with us, our reps are always available to support those who sell our products. We are happy to provide recommendations regarding products, merchandising, marketing materials, and further collaboration, as well as answering any questions. Feel free to also pass down or utilize any info from the Marketing Guide found in your Distributor Onboarding Drive.